About Us

Instinctive Systems is a small approachable IT company that was first established in 1991. Primarily run by managing director Paul Herschell it has been involved in large scale IT development projects for large corporates but then went on to develop it's own in-house Book-It software for use within many types of membership based organisation with version 1.0 being launched in 1996 and the latest version 5.0 software appearing in later 2015.


Throughout all of these years the main focus of Instinctive Systems has been to help organisations streamline their processes through the use of technology usually creating dramatic cost savings and helping to stimulate rapid growth. We have been helping our customers to increase their customers and to market their products to them more effectively. It has been our goal to implement this using a personal service introducing systems that are simple and easy to use avoiding much of the confusing jargon so often used in the industry.


Although we have worked with many organisations in many sectors we particularly like working with the smaller business on a personal level where we can make big differences quickly. Over the many years we have worked with other companies we have supplied other software and services to companies while they have sourced website design services from 3rd parties. We have seen some successful projects but many other failed projects or projects that went way over budget or did not meet expectations. With new technology available we have moved towards helping organisations with their website design and associated services and are actively promoting these services at the moment particulary in the artist / maker sector where we have a lot of experience on both sides of the fence.