Day 65 of #100daysmarketingcreatives - Christmas Begins In August - Why Christmas needs to start much earlier for artists and makers
My plan was to write this post on 1st August and here I am on the 31st August. That surely illustrates what we all struggle with 'too much to do and too little time to do it!'. I suppose I was away for the first 2 weeks of August like many and since getting back there has been so much to catch up on and as an independent like you there is no such thing as holiday pay so you have to prioritorise paid work over giving away free advice and setting plans for the future just to survive.
Its not procrastination, its just constant juggling of priorities, deciding what is essential right now, what can wait and what just needs to be discarded as there simply isn't time to do everything.
What you cannot neglect as an independent creative, however, is your plan for the 4th quarter. Many report that they make 80%+ of their annual sales in the last 3 months of the year. So what's the rush? Afterall its only August (August 1st if this post had been written on time). Well August is the time that you should be planning how you are going to approach the Christmas season and that plan should roll out from September onwards if you are going to maximise on sales and growth of your business. If you are away on holiday like I was, you might even start earlier (note to self!).
Over the next few posts I will be talking in detail about what this should include. Hopefully you will have already tackled some of the things I will be posting late, if not you can try playing catchup or you can make the ideas part of your plan for 2020! My posts will include
- designing new products for the Christmas season
- photographing products for the Christmas season
- emailing and contacting galleries and stockists
- starting an online exhibition
- posting in Etsy shop updates
- creating a giveaway to increase your following
- your first customer Christmas newsletter
- gift wrapping
- planning stock learning from last year
- your second customer newsletter
- preparing your website for Christmas
- balancing shows and online sales over Christmas
- running a Christmas offer
- creating stock for last minute stockist orders
- capitalising on Christmas for workshops
- Christmas order cut off dates
- utilising paid advertising
- keeping the momentum going after Christmas
- and much more
There is a lot to get done and the time to do it is running out so there is no time to lose. Join me for the ride and bring a friend or two with you, this is free advice after all, it would be great to return the favour by spreading the word!
If you have found this free advice useful, please return the favour by following me on Instagram or Facebook liking my posts and mentioning me to your friends! Switch on notifications (see Day 40 - How To Get In First) so you don't miss any posts! Thanks.
What plans do you have in place for Christmas?