Day 31 - What Format To Post?

Day 31 of #100daysmarketingcreatives - What Format To Post In In Instagram?

So does it matter what format you post in? Instagram is obviously a visual medium but single photo post, multiphoto post, video? What about a colour scheme or filter? There are many different ways to post and how you post is very much down to your brand and how you want to make your feed look. If you recall in Day 25 - Create A Good Profile I talked about how that first impression is important to get people to engage and follow you before they ultimately purchase from you. Well part of that impression is your feed content i.e. the last few pages of posts that they will see when people visit your profile.

format to post marketing your art or craft online

Each time you post think about how that post will affect your overall feed. Does your post fit in with other posts or does it stick out like a sore thumb (sometimes that can be a good thing too if you want to draw attention to it!). If you are using a filter on your images to create a certain look are you doing it consistently across them all? Are symmetry or colour themes important? Do you plan your posts (more to come on that subject later!)? If so have you planned them to go out in a specific order that will make them look good so that similar content is well spaced rather than close to each other and so on (do that on paper for now but I will show you tools to help with that later). 

format to post marketing your art or craft online

In planning my own feed for this project I wanted to use eye catching images that would stand out in the hashtags that I am posting in. There are 100 posts though so I didn't want them to all look the same that would be boring wouldn't it so I decided to arrange my posts in groups of 9 and change the colour every 9 posts. The posts are still eye catching but now there are different vibrant colours to help make them more interesting when you see them together. Still lots of room for improvement I know but a simple starting point for me.

format to post marketing your art or craft online

Think about the text you use. Are your posts suited to short bursts of text or lengthy dialogue? Lengthy dialogue can often switch people off completely. On the other hand sometimes its necessary like it is here. Sometimes its also nice to mix things up with a mixture of short bursts then the occasionally lengthy dialogue perhaps on an emotive subject that might create lots of engagement. Get a feel for your industry and your audience as to what they like and what works for you.

format to post marketing your art or craft online

If you have found this free advice useful, please return the favour by following me on Instagram or Facebook liking my posts and mentioning me to your friends! Thanks.

 

What is important to you in formatting your feed?

Make your posts consistent with your brand and your overall feed but also mix things up too. Post a mixture of single shots, multi photo shots, videos. Mix up the image format as well as your subject matter in order to keep things fresh and interesting. Also remember single shots are quick and easy to do but multi photo shots can add so much more depth (eg an image as a print as well as in a frame and in a lifestyle situation) and video sometimes can be much more engaging. Plan video into your feed, a quick panorama of your stand at a show, a panorama of your studio or some new work, a time lapse of some work in progress. The occasional montage image also works well to get several things across quickly breaks things up a little. Again keep referring to people you follow like the ones I suggests in Day 26 - Who To Follow First who are doing well. What is their consistent theme? How do they mix things up to keep it interesting? Are you doing that?

If you have found this free advice useful, please return the favour by following me on Instagram or Facebook liking my posts and mentioning me to your friends! Thanks.

 

What is important to you in formatting your feed?

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